{"title":"Words We Keep","description":"\u003cp\u003eSome words find you just when you need them.\u003c\/p\u003e","products":[{"product_id":"tu-jhoom-tote-bag","title":"Tu Jhoom Tote Bag","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cbr\u003e\u003cspan\u003eEmbrace the uplifting spirit of “Tu Jhoom” with this inspiring lyric—“jo hai tera lab jayega kar k koi bahana” (meaning “What’s truly yours will find a way to you”). The design pays homage to the grandeur of Mughal architecture through intricate motifs and bold Urdu calligraphy, creating a timeless piece that resonates with both culture and style. Ethically crafted from sturdy cotton and reinforced with cross-stitched handles, it’s perfect for everything from groceries to campus runs. Packaged plastic-free, this tote blends sustainability, durability, and a dash of poetic charm—making every day feel like a celebration of what’s meant to be.\u003c\/span\u003e\u003c\/p\u003e","brand":"Shoq","offers":[{"title":"Default Title","offer_id":51320457658699,"sku":"","price":20.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0880\/9912\/7627\/files\/EA8E2B08-CAF2-4102-9A38-5F9C3BBB39F6.jpg?v=1789933124"},{"product_id":"tu-jhoom-a-celebration-of-self-love-letting-go","title":"Tu Jhoom – A Celebration of Self-Love \u0026 Letting Go","description":"\u003cp\u003eA celebration of the spirit of \u003cem\u003eTu Jhoom\u003c\/em\u003e, this artwork explores self-love, surrender and the freedom of letting go. Its expressive composition and nostalgic Shoq style create a meaningful piece for anyone drawn to poetry, music and the idea of trusting where life takes you.\u003c\/p\u003e\u003ch3\u003eDetails\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eAvailable in A5, A4 and A3 sizes.\u003c\/li\u003e\n\u003cli\u003eProfessionally printed on high-quality matte photo paper.\u003c\/li\u003e\n\u003cli\u003eInspired by the song \u003cem\u003eTu Jhoom\u003c\/em\u003e.\u003c\/li\u003e\n\u003cli\u003eFrame not included.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Shoq","offers":[{"title":"A5","offer_id":51321099485515,"sku":null,"price":9.89,"currency_code":"GBP","in_stock":true},{"title":"A4","offer_id":51321099518283,"sku":null,"price":16.49,"currency_code":"GBP","in_stock":true},{"title":"A3","offer_id":51321099551051,"sku":null,"price":28.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0880\/9912\/7627\/files\/LUIFRSFRAMEMOCKUP4-2.jpg?v=1743940452"},{"product_id":"tu-jhoom-art-print","title":"Tu Jhoom Art Print","description":"\u003cp\u003eInspired by the beloved song \u003cem\u003eTu Jhoom\u003c\/em\u003e, this art print pairs Mughal-inspired architecture with a line about trusting what is meant for you. \u003cem\u003e“Jo hai tera lab jayega kar ke koi bahana”\u003c\/em\u003e becomes a gentle reminder to let go, trust the journey and make peace with what is written for you.\u003c\/p\u003e\u003ch3\u003eDetails\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eAvailable in A5, A4 and A3 sizes.\u003c\/li\u003e\n\u003cli\u003eProfessionally printed on high-quality matte photo paper.\u003c\/li\u003e\n\u003cli\u003eInspired by Mughal architecture and \u003cem\u003eTu Jhoom\u003c\/em\u003e.\u003c\/li\u003e\n\u003cli\u003eFrame not included.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Shoq","offers":[{"title":"A5","offer_id":51321693274443,"sku":null,"price":9.89,"currency_code":"GBP","in_stock":true},{"title":"A4","offer_id":51321693307211,"sku":null,"price":16.49,"currency_code":"GBP","in_stock":true},{"title":"A3","offer_id":51321693339979,"sku":null,"price":28.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0880\/9912\/7627\/files\/LUIFRS_FRAME_MOCKUP4-2.jpg?v=1775054340"},{"product_id":"no-matter-what-happens-nothing-happens-art-print","title":"No matter what happens, nothing happens Art Print","description":"\u003cp\u003e\u003cem\u003e“No matter what happens, nothing happens.”\u003c\/em\u003e A calming reminder about acceptance, trust and the things beyond our control. Set within intricate Mughal-inspired detail, this Urdu art print brings a quietly reassuring presence to your space.\u003c\/p\u003e\u003ch3\u003eDetails\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eAvailable in A5, A4 and A3 sizes.\u003c\/li\u003e\n\u003cli\u003eProfessionally printed on high-quality matte photo paper.\u003c\/li\u003e\n\u003cli\u003eFeatures an Urdu phrase within a Mughal-inspired design.\u003c\/li\u003e\n\u003cli\u003eFrame not included.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Shoq","offers":[{"title":"A5","offer_id":53316485054795,"sku":null,"price":9.89,"currency_code":"GBP","in_stock":true},{"title":"A4","offer_id":53316485087563,"sku":null,"price":16.49,"currency_code":"GBP","in_stock":true},{"title":"A3","offer_id":53316485120331,"sku":null,"price":28.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0880\/9912\/7627\/files\/IMG_1161.jpg?v=1757178720"},{"product_id":"no-matter-what-happens-nothing-happens-tote-bag","title":"\"No matter what happens, nothing happens\" Tote Bag","description":"\u003cp\u003eThis tote bag features a powerful message in Urdu that translates to, \"Whatever happens, nothing happens.\" Set against a backdrop of intricate \u003cb\u003eMughal-style floral art\u003c\/b\u003e, this piece serves as a beautiful reminder of the philosophical concept of \u003cb\u003estoicism\u003c\/b\u003e—the acceptance that certain things are beyond our control.\u003c\/p\u003e\n\u003cp\u003eThe detailed, hand-drawn flowers, reminiscent of the timeless artistry found in Mughal palaces and manuscripts, stand in elegant contrast to the text's deeply thoughtful message. It's a design that encourages calm reflection, urging you to find peace amidst life's chaos and trust in the natural flow of things.\u003c\/p\u003e","brand":"Shoq","offers":[{"title":"Default Title","offer_id":53533150249291,"sku":null,"price":25.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0880\/9912\/7627\/files\/7580461E-D5D7-4A3D-B90C-D6CB41B06BB8.jpg?v=1783444418"},{"product_id":"do-qissey-tote-bag-duo","title":"Do Qissey — Tote Bag Duo","description":"\u003cp data-start=\"334\" data-end=\"489\"\u003e“Do Qissey” brings together two of our most beloved Urdu designs — \u003cem data-start=\"401\" data-end=\"445\"\u003e“Jo hai tera lab jayega kar ke koi bahana”\u003c\/em\u003e and \u003cem data-start=\"450\" data-end=\"487\"\u003e“Kuch bhi ho jaye, kuch nahi hota.”\u003c\/em\u003e\u003c\/p\u003e\n\u003cp data-start=\"491\" data-end=\"670\"\u003eOne speaks of faith — a gentle reminder that what’s written for you will find its way. The other, of calm — a quiet acceptance that no matter what happens, peace always returns.\u003c\/p\u003e\n\u003cp data-start=\"672\" data-end=\"981\"\u003eInspired by the elegance of Mughal art and the poetic rhythm of Urdu, both totes are ethically crafted from sturdy cotton with reinforced cross-stitched handles. Whether you carry it to your morning chai run or a long day on campus, each bag tells a story of strength, grace, and a love for all things desi.\u003c\/p\u003e\n\u003cp data-start=\"983\" data-end=\"1121\"\u003ePackaged plastic-free and made to last — “Do Qissey” celebrates the beauty of holding your own story, and maybe your best friend’s, too.\u003c\/p\u003e","brand":"Shoq","offers":[{"title":"Default Title","offer_id":53661021995339,"sku":null,"price":45.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0880\/9912\/7627\/files\/B7BBA591-CAB7-4B7E-8C54-E41206EC50F0.jpg?v=1760805715"},{"product_id":"dil-na-umeed-to-nahi-art-print","title":"Dil Na Umeed To Nahi Art Print","description":"\u003cp\u003eInspired by Faiz Ahmad Faiz’s words, \u003cem\u003e“Dil na-umeed to nahi, nakaam hi toh hai”\u003c\/em\u003e, this print is a quiet reminder that a setback is not the end of the story. Urdu poetry, intricate desi-inspired details and a nostalgic palette come together in a piece made for the moments when you need a little hope on your wall.\u003c\/p\u003e\u003ch3\u003eDetails\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eAvailable in A5, A4 and A3 sizes.\u003c\/li\u003e\n\u003cli\u003eProfessionally printed on high-quality matte photo paper.\u003c\/li\u003e\n\u003cli\u003eInspired by the poetry of Faiz Ahmad Faiz.\u003c\/li\u003e\n\u003cli\u003eFrame not included.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Shoq","offers":[{"title":"A5","offer_id":53722301333835,"sku":null,"price":9.89,"currency_code":"GBP","in_stock":true},{"title":"A4","offer_id":53722301366603,"sku":null,"price":16.49,"currency_code":"GBP","in_stock":true},{"title":"A3","offer_id":53722301399371,"sku":null,"price":28.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0880\/9912\/7627\/files\/LUIFRS_FRAME_MOCKUP4.jpg?v=1769446853"},{"product_id":"dil-na-umeed-tote","title":"Dil Na Umeed Tote","description":"\u003cp\u003eDil na umeed to nahin, nakaam hi to hai.\u003c\/p\u003e\n\u003cp\u003eA timeless couplet by Faiz Ahmed Faiz that reminds us hope is never truly lost, even in moments of failure. This design brings the poetry to life through soft florals inspired by traditional Mughal patterns, creating a piece that feels both nostalgic and quietly powerful.\u003c\/p\u003e\n\u003cp\u003eCrafted from durable, heavy-weight canvas and secured with a sturdy zipper, this tote is built for your daily adventures. It’s more than just a bag for your essentials, it’s a companion for your library hauls and café visits, a nod to your favourite quiet moments, and a statement of what brings you comfort.\u003c\/p\u003e\n\u003cp\u003eLet it be a little piece of home you carry with you.\u003c\/p\u003e\n\u003cp\u003eDetails:\u003cbr\u003e• Heavy-weight canvas tote  \u003cbr\u003e• Secure zipper closure  \u003cbr\u003e• Durable and spacious for everyday use  \u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Shoq","offers":[{"title":"Default Title","offer_id":56784618553675,"sku":null,"price":25.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0880\/9912\/7627\/files\/08158015-8273-4F16-98F3-791FD721CFD92.jpg?v=1773360887"}],"url":"https:\/\/shoq.store\/collections\/words-we-keep\/category-tote-bags.oembed","provider":"Shoq","version":"1.0","type":"link"}